Health and Lifestyle Channel
New TV Experience with Live TV Shows Interact via SMS, Webcam, 3G and Video Phone HK i-Cable Channel 27 and simulcast on www.hlctv.net
Quality of Life. Personal Well-being
Health and Lifestyle Channel
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Health and Lifestyle Channel

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"Health & Lifestyle Channel" (HLC) is the world's first 24/7 TV Channel with contents focused exclusively on health and lifestyle. It is a 'cross-media' Interactive TV where television, Internet and Telephony converge to provide viewers with interactive and engaging 'live' shows.

HLC is currently aired on HKCable TV (Channel #27) and simulcast over the Internet www.hlctv.net and will soon add satellite to reach all Asia, focusing China with 'socially responsible' infotainment interactive programs . HLC is in partnership with a major state-owned mainland media group. Once on satellite, the Channel will also be broadcast to other Asian countries such as Taiwan, Singapore, Thailand and Malaysia and later the Chinese diaspora worldwide.

HLC introduces both Eastern and Western 'Health Care' and promote the benefits of TCM (Traditional Chinese Medicine) to the world. It aims to promote a healthy lifestyle by emphasizing the benefits of good food, exercise, hygiene, etiquette etc. HLBC will work closely with medical and lifestyle experts in the field and has established an Advisory Board to support these aims.

With the rapid growth of the economy in China and Asia, many people have the means to live well, but not the understanding. HLC will be their trusted guide to a better quality and healthier lifestyle. HLC appeals to people of all ages, young & old who are health conscious in body, mind & looks.

The channel will use creative programming and interactive formats to have the 'feel and look' of a 'general infotainment' channel. In addition to the usual Interview/Talk Shows (Q & A with International Doctors, Chefs, Celebrities, Beautycare / Babycare/Sex Education Advisers etc), there will be Internet/TV Quiz Mind Game Shows, documentaries supported by 'live' segments; shows to enhance the topic/subject on EcoTravel, Healthy Cooking, Diets, Spas, Homes, Cars, Infomercials/Home Shopping, Exercise, Dancesport, Petcare etc. all related to Quality of Life and Personal Wellbeing.

HLC's 'cross-media' Interactive TV is the future of TV viewing.

The shareholders of HLC have ambitious plans to make HLC the leading Chinese language Health and Lifestyle channel worldwide.

Founder/Chairman - Mr. Robert Chua http://www.robertchua.com/cv/rc/RC-CV_Eng_2009.pdf a 46 years TV veteran responsible for two TV start-ups before starting his 3rd start-up in HLC (won the Cannes International 2006 Interactive TV Award). His first startup in 1967 TVB, HK number one terrestrial TV, and second in 1995 CETV which was sold to then partner Time Warner late 2003.

For more information on HLC - "Health and Lifestyle Channel", please contact Ms. Cylene So


Phone : (852) 2519 8832
Fax : (852) 2525 2378
Email : press@hlctv.net
 
New TV Ecperiece with LIVE TV SHOWS with SMS, Webcam, 3G and Video Phone


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